Jermaine Dupri Announces So So Def 30th Anniversary Festival

June 2024 · 2 minute read

Jermaine Dupri has announced the So So Def 30th Anniversary Festival, but has yet to unveil the fest’s lineup.

The legendary music executive teased the forthcoming festival in a post on Instagram, writing on a dry-erase board that the fest will go down from September 29 to October 1, with Dupri confirming in his caption the fest would happen in Atlanta.

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“ATL!!!!” Dupri wrote.

The video was also soundtracked by Dvsn’s “Touch It (Do It Well Pt. 4),” which appeared on their latest project Working On My Karma. The Toronto duo then potentially teased their involvement further by writing in the comments, “Who’s on the lineup?”


The latest festival rendition comes after Dupri previously headlined the So So Def Cultural Curren$y Tour back in 2018, marking the label’s 25th anniversary. The tour featured performances from numerous members of the So So Def Family, including Xscape, Da Brat, Jagged Edge, Bow Wow, Anthony Hamilton, Bone Crusher, Youngbloodz, Dem Franchize Boyz, and J-Kwon.

In other news, Jermaine Dupri recently linked with Curren$y for their joint project, For Motivational UseOnly, which featured appearances from  T.I. and 2 Chainz.

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Curren$y said working with Dupri on the tape was a “dream” and promised there’s plenty more coming down the pipeline.

“I had my mind made up ever since the ‘Jump’ remix by Kris Kross and SuperCat that I wanted to work wit bruh,” he wrote. “Years down the line MTV Cribs walked me thru the garage to see the Ferrari, Benz coupe, and the Bentley that determined whether or not you were actually a big dog.

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“As the grind would have it we didn’t link up when I first got in the game because it just wasn’t my time, I’d crossed paths wit the legend often thru making moves wit Wayne but it was clearly not my place to introduce myself or talk about how it was a dream of mine to work with him. I had to play my part ya kno.”

He continued: “The universe is the universe tho and it makes things right when it’s hood and ready to haha. We have a zillion songs recorded at this point but we have selected 7 to form an EP and drop at midnight. New music on Tuesday like it used to be. The OGs remember hahah let’s go y’all.”

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